The Canadian Marketing Association recently launched its Chartered Marketer accreditation, the first of its kind. Now marketing professionals can go through the process of getting their CM, and this designation can be added to business cards, LinkedIn and email signatures. This is the branding for that designation, including logo, collateral and certificate.
Canadian Marketing Association | McCann Canada | 2017 | Logo Design
While the primary mark colour is teal, there are a set of secondary CM marks, with variations in colour combinations, and also a set without the circle. These are used as both a graphic element and are used by the Chartered Marketers in their communications.
Left: This card was given out at events at the launch of the program to invite professionals to learn more
Middle: Program info guide
Right: Notebook
Once accredited, a Chartered Marketer can select their preffered CM mark to add to their email signature, business card, LinkedIn or any other proffesional communications.