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Chevrolet Silverado Stage

For the 2018 Boots and Hearts Festival, Chevrolet created a space for emerging country music artists to compete for a record deal and sponsorship from Chevrolet. This space is the Silverado Stage, a performance stage literally built around a Silverado Truck. I was tasked with designing the complete look and feel for the program, including the truck wrap, stage walls, t-shirts and bandana.

Bandana

Bandana

Brand Ambassador Uniform

Brand Ambassador Uniform

Truck Wrap, Side View

Truck Wrap, Side View

Truck Wrap, Top and Rear View

Truck Wrap, Top and Rear View

Silverado Stage at Boots and Hearts, 2018

Silverado Stage at Boots and Hearts, 2018

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Performer Merch

Performer Merch

I designed custom band logos for the performers taking part in the competition at the Silverado Stage. The shirts were handed out free to concert goers as promotion for the emerging artists.