As part of their Priceless Cities Platform, Mastercard ran a contest with a grand prize of a high-end dinner party hosted in the winner's home, complete with professional chef and decor. This direct mail piece comes as a folded brochure that opens up to a large keepsake poster. The poster is a how-to-guide on hosting a proper dinner party, including advice on correct table settings, glassware, and other host etiquette.
Mastercard | McCann Canada | 2017 | Direct Mail