Cervélo is a high-end bicycle brand used throughout the world by professional and amateur cyclists alike. As one of the top bike engineers, Cervélo strives for perfection and relies heavily on its data-driven design. This rebrand takes that data to create a texture and brand look rooted in bike engineering while demonstrating beautiful, cohesive design. This didn’t live to see the light of day but I’m proud of it, so it lives here. RIP.
Cervélo | TAXI | 2016 | Rebrand